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Thursday, 10 May 2007
MP seeks information on guidance issued to sporting bodies regarding the suitability of advertisers

Dr. Stoate: To ask the Secretary of State for Culture, Media and Sport what guidelines her Department has issued to national sports governing bodies on the sponsorship of sports events and competitions involving children by commercial organisations.

 

Mr. Caborn: Neither the Department nor Sport England provide specific guidance to governing bodies on the sponsorship of sports events and competitions involving children by commercial organisations.

 

Dr. Stoate: To ask the Secretary of State for Culture, Media and Sport what her Department's policy is on the sponsorship of sports events and competitions involving children by commercial organisations that produce food and drink products that are high in fat, salt and sugar.

 

Mr. Caborn: Neither my Department nor Sport England provide specific guidance on the sponsorship of sports events and competitions involving children by commercial organisations.

 

However, the Public Health White Paper Choosing Health, published in November 2004, sets out the Government's commitment to help people lead healthier and more active lives. In particular, my Department shares with the Department of Health and the Department for Education and Skills a Public Service Agreement target to

 

"halt the year-on-year increase in obesity among children under 11 by 2010, in the context of a broader strategy to tackle obesity in the population as a whole".

 

In line with its corporate social responsibility, the food industry is an important partner in our cross-Government programme of work to achieve this.
 
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